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Fundamentals of Forecasting Using Excel, by Kenneth Lawrence

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Forecasting is an integral part of almost all business enterprises. This book provides readers with the tools to analyze their data, develop forecasting models and present the results in Excel. Progressing from data collection, data presentation, to a step-by-step development of the forecasting techniques, this essential text covers techniques that include but not limited to time series-moving average, exponential smoothing, trending, simple and multiple regression, and Box-Jenkins. And unlike other products of its kind that require either high-priced statistical software or Excel add-ins, this book does not require such software. It can be used both as a primary text and as a supplementary text.

• Highlights the use of Excel screen shots, data tables, and graphs.
• Features Full Scale Use of Excel in Forecasting without the Use of Specialized Forecast Packages
• Includes Excel templates.
• Emphasizes the practical application of forecasting.
• Provides coverage of Special Forecasting, including New Product Forecasting, Network Models Forecasting, Links to Input/Output Modeling, and Combination of Forecasting.

• Sales Rank: #907694 in Books
• Brand: Brand: Industrial Press, Inc.
• Published on: 2009-01-01
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x .70" w x 8.30" l, 1.15 pounds
• Binding: Paperback
• 300 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

7 of 9 people found the following review helpful.
Below par in application and theory
By Aroon Jham
Here's this book in a nutshell. "It tries to cover forecasting techniques theories while using a basic tool like excel, but in doing so it doesnt do justice to either theory OR excel".

The book is "ok" until simple linear regression, and after that it does no justice to theory and barely uses any excel. To give an example, I didnt see any excel based examples for multiple regression even though ANOVA is a feature under data analysis in excel and ANOVA was covered by the author (at least in theory) ... net, the author fails in application and even the theory was under par.

I was reading this book to decide if it can be recommended for a small business owner who may not have the budget for expensive analytical tools such as SAS or SPSS. If you are building your forecast based on time series analysis, then this book may have some value to offer ... but if you are looking to forecast based on independent variables other than time, then you've got to look elsewhere.

0 of 0 people found the following review helpful.
This is a good book to help forecasters learn the very basics of ...
By _Code_
This is a good book to help forecasters learn the very basics of the skill in excel. However, I was looking for a more in-depth explanation of the box-Jenkins forecasting method ARIMA process. Specifically, how to construct an MA(1), MA(2),... The book did not meet my expectations.

0 of 0 people found the following review helpful.
Good basic excel concepts
By Joe J.
I am still reading through the book but it has helped me apply some of the concepts as it has described in the book description. The accompanying cd is useful.

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The story of the launching of Sir Winston's career and the formation of his character at Harrow, Sandhurst, and with the Army in India and Africa.

• Sales Rank: #837615 in Books
• Published on: 1958
• Number of items: 1
• Binding: Paperback
• 372 pages

Most helpful customer reviews

7 of 7 people found the following review helpful.
Make Me Great
By A Customer
For a book written by the author when in his 30s (I may be off by a few years), this is incredible. First, because Churchill himself wrote it, and not some professional writer. Second, because of the extreme detail, which suggests either an incredible memory, or a willingness to make up finely constructed overlays of fiction. Maybe this is a little of both. Churchill either covers his tracks well, or presents the facts very pleasantly.
His mom ignores him and his dad holds about 3 substantive conversations with him. In return, he idolizes and idealizes both, consoling himself by getting in trouble at school, and playing army at home. Like a latter-day Peter the Great, his childhood army games lay a foundation for adult army leadership, although Churchill stays more constrained than the despotic Russian. He maintains, however, a raw animal side to his spirit which stays intact his whole life, resulting, in one memorable event about 40 or 45 years after this book cuts off with Churchill's marriage, where Churchill pauses on an inspection of a European battlefield after the defeat of Germany to urinate on the famed "Siegfried Line" in front of a group of military dignitaries. Naughty boy to the end.
Churchill convincingly puts himself back into young boy mode and preserves for us portraits of his nurse, Mrs. Everest, the hatefulness of boarding school, and the release of achieving self-actualization in the form of military school at Sandhurst, and then a whirlwind of military adventures on several continents, arranged mostly by his influential and adulterous mother. Not much adultery here, but William Manchester goes through it in detail in his first of the two-volume set "The Last Lion." Churchill never criticizes his mother; he just takes maximum advantage of her contacts.
In a double inversion of himself as the subject, this is a great summary of how Churchill decided to become a great man by first getting noticed in the middle of adventures, and writing about them during and afterwards. Plus getting paid for the writing to support himself on a scale correlative to other British subjects who either inherited it, or made it big in business. But it was all substrate for his political ambitions.
Teddy Roosevelt thought Churchill was a "show off." Which is probably true, and which comes out clearly in the video-ization of this book, under the name of "Young Winston." But he seems to have been a lovable showoff, and if Kennedy had not intervened, American political aspirants may instead be more self-consiously modeling themselves on Young Winston.
One problem: John Churchill had no male offspring, according to the family tree Winston added to his biography of Marlborough. No problem, just call yourself a Churchill, not a "Spencer-Churchill" or even a "Spencer" and just go to market as a Churchill. Plus make yourself great. He definitely did, and this book records what it also produces.

5 of 5 people found the following review helpful.
A very entertaining read
By A Customer
This is a very interesting, fast-paced book that provides a good introduction to Winston Churchill. Indeed, after reading this I was compelled to read "The Unruly Giant", which is a very solid biography recently written by Norman Rose giving further insight into this fascinating historical charactor.
I agree with the other reviewer in saying that Churchill provides an amazing amount of detail about the early exploits of his life, leading one to wonder just how much of it really happpened and how much he chose to embellish when writing this book some years later. Also, Churchill's constant references to contemporary events are sometimes confusing and frustrating unless one knows a lot of the history of the British empire and its political scene during the late 19th and early 20th centuries.
None the less, it is a good book to start with if one wishes to learn about one of the 20th century's truly great men.

2 of 3 people found the following review helpful.
Winston Churchill
By TR
I read a book review about a bookson Winston Churchill and in the review it mentioned this book as being the very best one about his early life. Best yet, it's written by the man himself!

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This extraordinary story of courage and faith is based on the actual experiences of three girls who fled from the repressive life of Moore River Native Settlement, following along the rabbit-proof fence back to their homelands. Assimilationist policy dictated that these girls be taken from their kin and their homes in order to be made white. Settlement life was unbearable with its chains and padlocks, barred windows, hard cold beds, and horrible food. Solitary confinement was doled out as regular punishment. The girls were not even allowed to speak their language. Of all the journeys made since white people set foot on Australian soil, the journey made by these girls born of Aboriginal mothers and white fathers speaks something to everyone.

• Sales Rank: #64559 in Books
• Brand: Pilkington, Doris/ Garimara, Nugi
• Published on: 2013-10-01
• Original language: English
• Number of items: 1
• Dimensions: 7.70" h x .40" w x 5.00" l, .41 pounds
• Binding: Paperback
• 160 pages

About the Author

Doris Pilkington’s traditional name is Nugi Garimara. She was born in 1937 on Balfour Downs Station in the homeland of her Mardu ancestors. As a toddler she was removed by authorities from her home at the station and committed to Moore River Native Settlement, from which she escaped. She is the author of Home to Mother and Under the Wintamarra Tree.

Most helpful customer reviews

80 of 83 people found the following review helpful.
The longest walk
By Stephen A. Haines
It's an insult to Doris Pilkington and to the children's endeavour alike to race through this book. Still, circumstances dictated [the film was waiting] and the deed was done. Which merely led to a re-read. This real-life story of three young girls escaping from the looming slavery of a Christian mission to return home is another entry on the balance sheet of imperialism. With immense forces arrayed against them, the three evaded all pursuit, even expert Aborigine trackers, to cross half a continent to rejoin their families. The distance covered was likely the longest walk in Australian history.
The roots of this story lie in the opening chapters which recount the actions of European visitors and settlers against the indigenous Australian population. Women were raped, murdered or abandoned. Men were killed, imprisoned, led into slavery as they watched their traditional lands overrun by cattle, sheep or grain. The ease with which firearms overcame spears added to the European's attitude of "superiority". By the time of Molly Craig's capture, killing had been mostly abandoned in favour of "assimilation" - a mild word for indentured servitude. Molly, recognised the fallacy of being forced into an unwanted life. She took steps to avoid this fate - many steps, as it turned out. Enough to hide from pursuers, do some elusive backtracking and arrive at home. At least 1800 km of mostly barefoot walking.
There were adventures enough along the way, and some ironies. Although alerted to their escape, the wives of white selectors fed, clothed and sheltered them briefly. Then dobbed them in to the police after the trio had again gone bush. The girls lived on donated food, captured rabbits, birds' eggs or whatever else the bush provided. Each contributed as best they could. It was enough. Seven weeks after their escape, two of the three were reunited with family. Yet, nine years later, Molly Craig, this time carrying her infant daughter, had to repeat her incredible performance.
To those complaining the book is too brief, one can only ask: "What would you add?". This is an Aborigine tale told in an Aborigine manner. It doesn't examine the lives and motivations of such people as A. O. Neville or Const. Rigg. It doesn't delve into the psychological foundations of Molly or Gracie or even Mrs Flanagan. The book presents the tale as it occurred without ostentation or enhancement. There are numerous works on the conquest of Australia and its "White Only" policy and its implications. This story, stark and simple, stands on its own merits. Don't read it too quickly. There is too much to learn. [stephen a. haines - Ottawa, Canada]

30 of 31 people found the following review helpful.
Quick Great Read
By A Customer
If you are interested in what happens to native or aboriginal peoples when whites try to incorporate them into a white culturally based society, READ THIS BOOK! The book is 10x better than the movie...full of real details. Even though this story was told orally from a vantage point of 60+ years, it is backed up with articles, poice reports,etc. Very credible and tragic story.

39 of 42 people found the following review helpful.
Remarkable and True
By Paul
This is a truely moving novel and all the more so because it is true. Set in the 1930's it is a story of three aboriginal girls who were forcably taken from there families in the desert of western australia and put in a native settlement to be trained in the ways of 'white' society.
The way aboriginals were treated was apauling and it is one of australias darkest secrets refered to now as the 'stolen generation'.
Molly who is fourteen leads her two sisters in an escape and journeys something like 2400km across the australian desert, amazing by anyones standards but these are children.
they are pursued by trackers and search planes, and walk until they reach the rabbit proof fence. A fence that crosses australia from north to south and will lead these three determined children home.

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• Sales Rank: #3721617 in Books
• Published on: 1999
• Ingredients: Example Ingredients
• Format: Import
• Original language: English
• Number of items: 1
• Dimensions: 7.80" h x .67" w x 5.08" l,
• Binding: Hardcover
• 256 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Two times the terrifying time periods!
By Justin Mikel Jones
Although aimed at younger readers, the Horrible Histories books are jam packed with weird, gross and morbid history trivia that is sure to entertain all ages. I bought this book because I was interested in writing a story set in the Victorian era and wanted a real feel for what life back then was like, not just the sanitized version that most textbooks and television show. Getting the Gorgeous Georgians on top of the Vile Victorians was a pleasant bonus.

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Studienarbeit aus dem Jahr 2012 im Fachbereich Anglistik - Literatur, Note: 2,3, Universitat Stuttgart, Sprache: Deutsch, Abstract: This term paper discusses the indications for several Byronic Heroes in Mary Shelley's Frankenstein by seeking Byronic qualities in the novel itself, but also taking a look at the vast diversity of Byronic pecularities.

• Published on: 2014-08-12
• Original language: German
• Number of items: 1
• Dimensions: 8.27" h x .7" w x 5.83" l, .11 pounds
• Binding: Paperback
• 28 pages

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The definitive book on animation, from the Academy Award-winning animator behind "Who Framed Roger Rabbit?" Animation is one of the hottest areas of filmmaking today--and the master animator who bridges the old generation and the new is Richard Williams. During his fifty years in the business, Williams has been one of the true innovators, winning three Academy Awards and serving as the link between Disney's golden age of animation by hand and the new computer animation exemplified by "Toy Story." Perhaps even more important, though, has been his dedication in passing along his knowledge to a new generation of animators so that they in turn could push the medium in new directions. In this book, based on his sold-out master classes in the United States and across Europe, Williams provides the underlying principles of animation that every animator--from beginner to expert, classic animator to computer animation whiz --needs. Urging his readers to "invent but be believable," he illustrates his points with hundreds of drawings, distilling the secrets of the masters into a working system in order to create a book that will become the standard work on all forms of animation for professionals, students, and fans.

• Sales Rank: #643922 in Books
• Published on: 2009-12-08
• Binding: Paperback

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0 of 0 people found the following review helpful.
Great product, not so great delivery
By DESERT DWELLER
Of course the book itself is a god send, but I'm going to focus on how the product was received. It arrived on time which was wonderful! Love it when that happens. Upon opening the first thing I noticed was that the bottom left corner was bent, causing the spine to rip just a little bit. I'm going to assume that that is due to the handling of the packaging. In which case, it would have been nice if the book arrived in it's packaging plus inside a box, I think that would have prevented the denting. The only other issue I had was that on the top there was a red line which looked like it was caused by a crayon. So, overall it's not the worst that could have happened, but being that it was supposed to be brand new it could have been better.

0 of 0 people found the following review helpful.
a book for every animator wants to be the best
By M. A. Hassan
This book in my opinion contains everything you wanna know about animation.
As much as you can take from it you can make good animation and develope it gradually to be the best because it's the essence of a great animator's experience who is fond of animation.

0 of 0 people found the following review helpful.
Five Stars
By Paige
Got what I wanted and it was in wonderful condition. :D

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[B374.Ebook] Download PDF Actionable Gamification: Beyond Points, Badges, and Leaderboards, by Yu-kai Chou

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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations. This book explores the interplay between these disciplines to capture the core principles that contribute to good gamification design.

The goal for this book is to become a strategy guide to help readers master the games that truly make a difference in their lives. Readers who absorb the contents of this book will have literally obtained what many companies pay tens of thousands of dollars to acquire. The ultimate aim is to enable the widespread adoption of good gamification and human-focused design in all types of industries.

• Sales Rank: #19086 in eBooks
• Published on: 2015-04-16
• Released on: 2015-04-16
• Format: Kindle eBook

Review
"Yu-kai is at the cutting edge of the field of behavior design." --Nir Eyal, Author of Hooked: How to Build Habit-Forming Products"Yu-Kai is the real deal. His experience, expertise and passion make this a "must read" for those looking to grasp the possibilities available through applied gamification." -- Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk and Guilt By Association."Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational." --Michael Wu, Chief Scientist of Lithium

About the Author
Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe.  He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.

Most helpful customer reviews

14 of 14 people found the following review helpful.
This is probably one of the best values on Amazon today if you are a business ...
By Bob
This book is probably the most important and well researched guide to Gamification that is on the market today. If you think Gamification is about gaming stuff them you are dead wrong. It's about how your brain works and is motivated.

I interviewed Yu-kai for the Business Book Talk Podcast and his understanding and depth of knowledge kept me on the edge of my studio seat for over 45 minutes. This is probably one of the best values on Amazon today if you are a business manager, marketing expert or entrepreneur. I can't wait for his next book.

10 of 10 people found the following review helpful.
Fantastic manual.
By Amazon Customer
I don't normally write reviews, but I bought this book and I absolutely adore it.

I am an educator who wanted to try to revitalize his classroom. I had bought a few books about gamification, and "Actionable Gamification" stood out fast and far. The other books I got were vague and not helpful. Chou's book gives evidence, cites sources, and lists tangible ways to gamify any project you might be working on. It reads like a how-to manual, rather than some worthlessly optimistic, airy theoretical text.

Chou begins by explaining that there are 8 useful motivating forces, or reasons anyone does anything at all; which Chou calls "Core Drives." Each chapter after this point focuses specifically on one of these forces, how you can use them to your advantage in your projects, and how, if abused, they can be a detriment to your project. He then lists several techniques for that core drive, wraps up the chapter with a thought exercise and a tie in to his website, and moves on to the next core drive.

The book is incredibly easy to understand, well paced, and fun to read. I am excited to use what I learned in this book to go make lesson plans. :)

7 of 7 people found the following review helpful.
The best money I've spent all year so far
By Monica Leonelle
I'm still not even all the way through but I've gained so, so much from this book. Yu-kai Chou is the absolute EXPERT on this topic and also has led an interesting life in general. His passion for gamification and how real people can use it emanates from every page, and the Octalysis framework is possibly the most interesting and detailed system I've ever read about, on any topic, ever. (And I studied physics, computer science, and business in college!)

As a marketer, copywriter, and storyteller who has basically "heard it all" in terms of psychological triggers, this book continues to astound me and help me level up (pun intended) my mastery of so many functions of my daily work—creating, selling, publishing, and more. Highly recommended.

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A favorite of artists and crafters alike, this beautifully revised and expanded second edition of the ultimate sourcebook of floral design includes 16 new patterns and a floral shapes and color guide. Stunning patterns for many common flowers. Also includes information on identifying floral shapes, designing your own patterns and shading. More than 100 stunning floral patterns to adorn your next wood burning or other art project. By Lora S. Irish.

• Sales Rank: #1536119 in Books
• Brand: Brand: Fox Chapel Publishing
• Published on: 2009-10-01
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x .60" w x 8.40" l, 1.95 pounds
• Binding: Paperback
• 215 pages

Features

• Used Book in Good Condition

Review
'This is a very useful resource to have on your shelf - a superb reference guide.'

From the Back Cover
Craft & Hobbies $24.95 Discover the Poetic Beauty and Versatility of Floral Patterns. In this revised and expanded second edition of Great Book of Floral Patterns, nationally known artist and best-selling author Lora S. Irish guides you on a tour through her garden of more than 100 expertly drawn flowers that can be applied to numerous arts and crafts projects. From realistic flowers to stylized floral designs, each pattern is presented with great detail, including suggestions on how best to identify floral shapes and colors, how to center your design, and how to create bouquets. For whatever media you prefer-from painting to pyrography and scrap booking to woodcarving-there is a floral pattern to fit your needs. Inside this revised and expanded second edition, you'll find: " 16 new and original patterns " A series of patterns designed for quilt-square-sized projects " Full-color photos of the actual blooms for reference " A gallery of Lora's stunning work The Great Book of Floral Patterns is a bookshelf must for any artist or crafter who enjoys the beauty and symbolism of flowers.

About the Author

Lora S. Irish is an internationally known artist and author.In addition to her work as an author, in 1997, working from her home studio, Lora and her husband, Michael, created carvingpatterns(dot)com, an Internet-based studio focusing on online tutorials, projects, and patterns created exclusively by Lora for crafters and artisans. The website offers more than 1,500 patterns in various subject categories, including Americana, Animal and Wildlife, Celtic Knots, Dragons and Beasts, Nautical and Sea Life, Spirit People, and many more. Lora continues to provide new patterns-and inspiration to many artists-at the site. Lora also contributes a regular relief carving pattern column to Woodcarving Illustrated magazine and is a frequent contributor to Scroll Saw Woodworking and Crafts magazine.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Floral Patterns
By Richard Smith
I have used the original floral pattern book for several years and wasn't sure about the second edition. However after purchasing it I was very pleased not only with the increase in patterns but also the flower pictures which provides a very good resource to carving and paintings.

2 of 2 people found the following review helpful.
Excellent book!
By BayouArtist
This is an excellent book from a truly gifted and talented artist. I love Lora Irish's other books. I am, however, disappointed in Amazon because the book came in with a huge slash cut across the back of the book that went thru 23 pages. They should have seen that before they put it in the box. Poor quality control. Too bad their shipping doesn't have the quality of Lora Irish's book!

5 of 5 people found the following review helpful.
Great Book of Floral Patterns 2nd ed.
By Mark C. Hall
The book was purchased with the intent of getting design ideas for leather crafting. It meets that need and then some. There is a nice coolection and variety of material that would work well for the leather crafter as well as the even a wood carver or other artist.

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[F354.Ebook] Ebook Speculative Everything: Design, Fiction, and Social Dreaming (MIT Press), by Anthony Dunne, Fiona Raby

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Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be -- to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose "what if" questions that are intended to open debate and discussion about the kind of future people want (and do not want).Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more -- about everything -- reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.

• Sales Rank: #125647 in eBooks
• Published on: 2013-12-06
• Released on: 2013-12-06
• Format: Kindle eBook

Review

In Speculative Everything Dunne and Raby continue to inspire and challenge us to consider design as a unique mode of sociocultural inquiry. Rather than resigning design to either problem solving or styling, what Dunne and Raby offer is a vibrant practice of using design to materialize and experiment with alternate worldviews and futures. Speculative Everything is an important contribution to the field of design and should be read widely.

(Carl DiSalvo, author of Adversarial Design)

In a period where existing systems are reaching their effective limits, Speculative Everything describes an expanded and refreshing role for design. Dunne and Raby show how speculative design can stimulate debate and reveal choices that exist beyond the constraints of existing business, social, and technological approaches.

(Tim Brown, CEO, IDEO)

Anthony Dunne and Fiona Raby have set out to change the landscape of contemporary design. They remind us that design is about asking questions, as well as answering them. Speculative Everything, their provocative manifesto, is an intriguing contribution to the search for a new direction for design.

(Deyan Sudjic, Director, Design Museum, London)

Designers are usually seen as problem solvers. Their function is to make a product better or more beautiful, or to make a process more efficient. But what if, instead of solving problems, they posed them? That is the premise behind Speculative Everything, the first book to look in detail at the kinds of results such an approach might throw up.... Anthony Dunne and Fiona Raby, professors at London's Royal College of Art, have been the most articulate proponents of the idea of "critical design". Their concern is not to design products to be sent out into a slightly uncertain future but rather to imagine how that future might be entirely different. The result is a series of scenarios that help to illuminate moral, ethical, political and aesthetic problems.

(Financial Times)

Speculative Everything neatly and quietly dispels the myths, misunderstandings and simplifications surrounding speculative design. Of course, there will always be people who dismiss Dunne and Raby's work for being too arty, and, well, too speculative to be strictly design but if some of them ever read the book, i'm quite convinced that they will at least agree on the fact that its authors ask some valid questions and more importantly perhaps articulate them in an intelligent, compelling way.

(We Make Money Not Art)

In conclusion, something should be said about how refined and handsome this book is, as a designed artifact. Though it's a work for the academy and not for the coffee-table, it deliberately upholds a high standard. All the illustrations, and there are many, are in crisp resolution, while starkly obvious pains have been taken to see that due credit was given to every creative person involved in every image. It's the polar opposite of the carefree, slobbering virality of Youtube, Tumblr, and this weblog, and there's something heart-lifting in its living demonstration of what can be achieved today. Not tomorrow, and not in the imagination -- but really, right here and now.

(Bruce Sterling Beyond the Beyond)

About the Author

Anthony Dunne is Professor and Head of the Design Interactions Programme at the Royal College of Art. He is the author of Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design (MIT Press).

Fiona Raby is Professor of Industrial Design at the University of Applied Arts, Vienna, and Reader in Design Interactions at the Royal College of Art.

Most helpful customer reviews

4 of 6 people found the following review helpful.
inspiring
By Amazon Customer
Design as a social instrument of change - Imagining possible futures - that is my interest and this book does a nice job of highlighting those that are doing that kind of work and the thinking behind it.

0 of 5 people found the following review helpful.
buy it
By Erik
excellent

1 of 7 people found the following review helpful.
Five Stars
By Amazon Customer
My son liked it.

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